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The diversity of our team is an important aspect of our unique culture and our success as a company, and we did not mean to disappoint you, our team or our valued guests." He added that the retailer would more closely review any future political contributions.Īs the debate over marriage equality heated, Target followed suit by launching a charitable T-shirt line in support of gay pride: a first. "While I firmly believe that a business climate conducive to growth is critical to our future, I realize our decision affected many of you in a way I did not anticipate, and for that I am genuinely sorry. Target initially declined to publicly discuss the matter in detail, but with protests mounting, Target's chief executive, Gregg Steinhafel, wrote a letter of apology to employees, explaining that the company's political donation had been a misguided effort to foster economic growth. Target had clearly made a mistake by not checking all facts, or rather underestimating the coming to light of their donation - but the backlash was strong. The donation was made for the business stance of the candidate, not his social views.
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Target became the target of a boycott by LGBT in 2010, when it was discovered they had donated $150,000 to pay for TV ads supporting the gubernatorial campaign of Tom Emmer, who wanted a ban on same-sex marriage.